I also believe I could contribute to Birla Cellulose with the kind of work I was doing. I was able to provide them with live information about how their activation programs were running, and this information was used to carry out immediate course corrective actions. The efficacy of these course corrective actions was also immediately measured and it was possible to fully understand the impact of all of these various decisions.
The project that I had given me a good chance to interact with consumers, and to understand how gaps creep into a well-planned ecosystem. The direct interaction also helped me understand how the consumer perceives the kind of marketing communication that a company engages in. It was interesting to observe the perception that the consumers get from any display or activation that a company engages in. I also got a chance to work across multiple teams, and to better understand cross-functional collaboration and the kind of dynamics that are present in such a situation.
My overall experience with the Aditya Birla Group was great. The Young Talent Management Team is very helpful, and they ensure that every process moves smoothly. The kind of learning that I got out of the internship, supported by the ever helpful ABG team, made my internship experience an amazing one.
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